Empowerment of MSMEs through Halal Product Certification to Strengthen Business Identity in Sempajaya Village, Berastagi District

Dimas Surya, Mahira Marwah Syaharani, Putri Nurul Zulia Lubis, Revi Prastanti, Yara Az-Zahra Hasibuan, Rasina Padeni Nasution

Abstract


This community service program addressed low awareness and limited legality compliance of MSMEs regarding halal certification in Sempajaya Village, Berastagi District. Using the Asset-Based Community Development (ABCD) approach, the program implemented participatory mentoring, administrative assistance for NIB and NPWP, creation of SiHalal accounts, and facilitation of the self-declare certification process. Collaboration among students, BPJPH representatives, P3H, and local officials successfully improved halal literacy, administrative readiness, and digital capability. Quantitatively, 7 MSMEs completed legality registration, and 3 advanced to halal certification. Qualitatively, participants shifted their perception of halal certification from a religious formality to a strategic business standard. This initiative empowered local entrepreneurs and contributed to the Sustainable Development Goals, particularly SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), SDG 12 (Responsible Consumption and Production), and SDG 17 (Partnerships for the Goals), by promoting inclusive economic growth, technological capacity-building, responsible business practices, and multi-stakeholder collaboration. The program provides an inclusive and replicable model for strengthening MSME competitiveness through halal-based identity building and sustainable local development.


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DOI: http://dx.doi.org/10.33474/penadimas.v4i1.29631

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