PENGARUH PERSEPSI KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSTUM OLAH RAGA (Studi Kasus Pada Konsumen Jerseyzone Malang)

Abstract

ABSTRACT
This study aims to explain the influence Pesrsepsi quality and price. On Jerseyzone consumers
Malang. The population of this research is Jerseyzone Malang consumer in the period of October
2017 - January 2018. The sample is taken by using purposive sampling method so that obtained
93 respondents who qualify as sample. This research uses primary data and multiple regression
analysis method.
The results showed that the variable of quality perception have positive and significant influence
to purchase decision and Price variable have positive and significant effect to purchasing
decision. Simultaneously variable of quality and price perception have significant effect.
Keywords: perception of quality, price, purchase decision