PENGARUH PERSEPSI KEMUDAHAN, KEPERCAYAAN, KEMANFAATAN DAN TAGLINE GRATIS ONGKIR TERHADAP MINAT BELI ULANG PADA SITUS SHOPEE ONLINE SHOP (STUDI PADA MAHASISWA FEB UNISMA)

Abstract

ABSTRACT

 

               This study aims to analyze how the influence of perceived ease, trust, benefit and free shipping tagline on repurchase interest on the online shop shopee site simultaneously and partially. This research is a quantitative study using explanatory research techniques with a sample size of 90 respondents and using non-probability sampling techniques with purposive sampling method. Sources of data used in this study using primary data sources with data collection methods using a questionnaire. The analysis technique uses multiple linear regression analysis and uses SPSS software for windows to analyze hypothesis testing. The conclusions of this study are (1) convenience, trustworthiness, benefits and the tagline for free shipping have a significant effect on repurchase interest (2) partial trust has no significant effect on repurchase interest. (3) ease, benefit and free shipping tagline partially have a significant effect on purchasing decisions. Keywords: Ease, Trust, Usefulness, Free Shipping Tagline, Buyback Interest.