PENGARUH CITRA MEREK, PROMOSI, KUALITAS PELAYANAN, KUALITAS PRODUK, LOKASI DAN HARGA TERHADAP MINAT BERKUNJUNG ( Studi Kasus Pengunjung Cafe Sawah Pujon Kidul)

Abstract

Abstract

               This study aims to determine and analyze how the influence of brand image, promotion, service quality, product quality, location and price on the interest in visiting the case study of Café Sawah, Pujon Kidul Village, Malang Regency. The population in this study were visitors to the Sawah Cafe and the samples used in this study were 83 samples with accidental sampling method. The results of this study indicate that brand image, location, and price significantly influence the interest in visiting, while the promotion variable, service quality, product quality does not significantly influence the interest in visiting.

 Keywords: brand image, promotion, service quality, product quality, location, price and interest in visiting