Pengaruh Analisis Current Ratio , Cash Ratio, Debt To Equity Ratio (Der), Dan Total Assets Turnover (Tato) Terhadap Kinerja Keuangan Pada Ekonomi Kreatif Sub Sektor Fashion Di Kota Malang Tahun 2014-2019

Abstract

Abstarct

This study aims to determine how the assessment of the company's financial performance in the creative economy of the fashion sub-sector in Malang in 2014-2019. In this study, the variables used to measure financial performance are using financial ratio analysis consisting of current ratio, cash ratio, debt to equity ratio (DER) and total assets turnover (TATO). Meanwhile, the financial performance itself is measured using return on assets (ROA). Based on data from the Department of Cooperatives and Micro Enterprises of Malang City, there are as many as 150 creative economy companies engaged in fashion. And from the total, there are only 5 creative economy companies that meet the criteria or qualify as a research sample. In determining this sample, researchers used a purposive sampling method, namely the determination of the sample with certain criteria. There is also an analytical technique used, namely by multiple linear regression analysis, namely the research data in the form of panel data. From this research, it results that the current ratio variable has a negative and significant effect on the company's financial performance (ROA). The cash ratio variable has a positive and significant effect on company financial performance (ROA). The debt to equity ratio (DER) variable has a negative and significant effect on the company's financial performance (ROA). And the total assets turnover (TATO) shows the results of a positive and significant effect on the company's financial performance (ROA). As well as the effect simultaneously or together, these four variables indicate that the current ratio, cash ratio, debt to equity ratio (DER) and total assets turnover (TATO) simultaneously have a significant effect on the company's financial performance (ROA).

 

Keywords: Creative Economy, Company Financial Performance, Financial Ratio Analysis, Current Ratio, Cash Ratio, Debt To Equity Ratio (DER), Total Assets Turnover (TATO).