Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Kepercayaan Pelanggan Terhadap Loyalitas Pelanggan (Pada Pelanggan Kedai Kopi Mr Beard Coffee Jl, Saxophone No. 47 Tunggul Wulung Lowokwaru Malang)

Abstract

Abstract

               This study aims to determine the effect of Product Quality, Service Quality and Customer Trust on Customer Loyalty in Mr Beard Coffee Shop customers. The data used in this study uses primary data by distributing questionnaires to respondents. The study population is consumers who make purchases at Mr Beard Coffee Shop. The research sample was taken from the population using a sampling technique in the form of an accidental sampling method. The results obtained by using multiple linear regression test Y = 0.070 + 0.152 X1 + 0.490 X2 + 0.345 X3 + e, and this research test uses the f test and t test. The results of this study indicate that partially Product Quality, Service Quality and Customer Trust in Customer Loyalty at Mr Beard Coffee Shop in Malang. While simultaneously Product Quality, Service Quality and Customer Trust in Customer Loyalty at Mr Beard Coffee Shop in Malang.

 

Keywords: Product Quality, Service Quality, Customer Trust, Customer Loyalty.