PENGARUH FAKTOR LOKASI, KELENGKAPAN PRODUK DAN HARGA TERHADAP PEMBELIAN ULANG KONSUMEN (Studi Kasus pada Hypermart Malang Town Square)

Abstract

ABSTRACT
Phenomenon that occurs when this location, completeness of the products and the prices of
most major discussion in this study because it is able to contribute to the purchase of aconsumer
good birthday are individually as well as collectively in doing marketing strategy.
Research conducted at Hypermart Malang Town Square. Purposes of this research is
to test and know the influence factors of location, price and product completeness against
repeated purchases consumers partially or simultaneous.Variables used in the study was
the location, the completeness of the product and the price as the independent variable and
the variable purchase re consumers as the dependentvariable. The samples used in the
study was the unfortunate Hypermart consumer Town Squareas much as 99 respondents
using a purposive sampling method. Data collection methods the research by disseminating
a questionnaire. The analysis used include: test instruments, test the assumptions of
classical linear regression testmultiple hypothesis and test by using SPSS 14.0 program for
windows.
The results showed a significant effect against the location of purchase consumer
reset, completeness of influential products significantly to re-purchase consumers and
prices do not affect significantly to restart consumer purchase, location, product
completeness and simultaneous price effect on the purchase of ullang consumers.
Keywords`: Location, Price, Product Completeness, Repeated Purchases Consumers
Ocation, Price And Product Completeness Against Repeatedpurchases
Consumers