Pengaruh Kualitas Layanan, Fasilitas Wisata Dan Aksesiblitas Terhadap Keputusan Berkunjung Kembali Dengan Kepuasan Pengunjung Wisatawan Sebagai Variabel Mediasi Studi Wisata Tumpak Sewu Lumajang

Abstract

Abstract

This study aims to analyze the direct and indirect effects of service quality, tourism facilities, and accessibility on tourists' revisit decisions through tourist satisfaction as a mediating variable at Tumpak Sewu tourism, Lumajang. This type of research is explanatory research using a quantitative approach. The research population consists of all tourists visiting Tumpak Sewu, with a sample size of 99 respondents calculated using the Slovin formula (10% margin of error). The sampling technique employed is purposive random sampling, targeting respondents who have visited at least twice. Primary data collection was conducted online by distributing structured questionnaires via Google Forms measured on a 5-point Likert scale. The data analysis tool utilized is Structural Equation Modeling-Partial Least Square (SEM-PLS) assisted by SmartPLS software. The results indicate that service quality, tourism facilities, and accessibility have a positive and significant effect on tourist satisfaction. Furthermore, service quality, accessibility, and tourist satisfaction directly exert a positive and significant effect on revisit decisions. In contrast, tourism facilities do not significantly influence revisit decisions directly. The mediation analysis proves that tourist satisfaction significantly mediates the effects of service quality, tourism facilities, and accessibility on tourists' revisit decisions. The implications of this study suggest that managers should enhance physical accessibility and facilities to maximize satisfaction, thereby driving sustainable repeat visits.

Keywords: : Accessibility, Revisit Decision, Service Quality, Tourism Facilities, Tourist Satisfaction