Penerapan Strategi Promosi Wisata Melalui Video Cinematic Untuk Meningkatkan Daya Tarik Wisatawan Pasca Pandemi Covid-19 (Studi Kasus: Pantai Teluk Asmara, Malang)

Maulana Arlando Dirgabangsa, Budi Wahono, Khalikussabir Khalikussabir

Abstract


Abstract

 

This study aims to examine the effectiveness of tourism promotion strategies through cinematic video in enhancing tourist attraction after the COVID-19 pandemic, with a case study at Teluk Asmara Beach, Malang Regency. The research uses a descriptive qualitative approach and a case study method, with data collection techniques including observation, interviews, and documentation. The results show that cinematic video promotion has a significant impact on increasing tourist visits, shaping a strong destination image, and strengthening the local community's economy. This strategy is considered highly effective in supporting the recovery of the tourism sector through digital media.

 

Keywords: Promotion Strategy, Cinematic Video, Tourist Attraction, Digital Tourism, Post-Pandemic.


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