Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pengunjung di Birko Cafe Malang

Abstract

Abstract

 

The Indonesian food industry shows bright prospects, especially in Malang City which is known as an educational city with a large number of students. After the coronavirus pandemic, the food and beverage industry, including cafes, has bounced back, creating huge business opportunities. One of the cafes that is being developed is Birko Cafe which is located on Jalan Simpang Gajayana. Intense competition between cafes requires managers to continue to improve service quality in order to maintain and increase visitor satisfaction. Quality service that exceeds visitor expectations is the key to success. Birko Cafe strives to provide the best service from the moment you arrive until you visit our cafe. The method in this research is quantitative and the results of this research are, the quality of this service has a significant influence on visitors' decisions to return. Additionally, affordability is a key factor in increasing visitor satisfaction, especially in economically difficult times. This research aims to analyze the influence of service quality and price on visitor satisfaction at Birko Cafe Malang.

 

Keywords: Food Industry,Satisfaction, Qality