Pengaruh Karakteristik Wirausaha dan Sertifikasi Halal Self Declare Terhadap Keberhasilan Usaha Melalui Inovasi Pada UMKM Kuliner Kecamatan Lowokwaru Kota Malang

Abstract

Abstract

 

The primary objective of this study is to ascertain the impact of entrepreneurial traits and self-proclaimed halal certification on entrepreneurial success through innovative measures. Employing a quantitative approach, this research adopts an explanatory framework. The study targets small and medium-sized enterprises (UMKM) operating within the Lowokwaru District of Malang City. A purposive sampling method was utilized to select 97 UMKM participants for the study. Information gathering involved utilizing a questionnaire disseminated through Google Form, with subsequent analysis conducted via Statistical Program Social Science (SPSS) version 26 using multiple linear regression. Findings from the study indicated that the amalgamation of entrepreneurial traits alongside self-claimed halal certification significantly impacted business prosperity by fostering innovation.

 

Keywords: Entrepreneurial characteristics, self-declared halal certification, business success, and innovation