Peranan Kepercayaan Dalam Memediasi Hubungan Persepsi Nilai Dengan Niat Menggunakan E-Money (Studi Pada Mahasiswa FEB Unisma Malang)

Rizkita Oktavirana, Siti Asiyah, Fahrurrozi Rahman

Abstract


Abstract

This study aims to determine and analyze the role of trust in mediating the relationship between perceived value and the intention to use e-money (study on FEB Unisma Malang Students). This research is a quantitative approach with descriptive and associative approaches. The analytical method used is positivist philosophy. The sample used in this study using the Maholtra formula with purposive sampling technique obtained 60 respondents.

The results of this study indicate that the Perceived Value variable has an effect on Intention to Use through Trust.

 

Keywords: Perceived Value, Trust and Intention to Use.


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