Pengaruh Kepercayaan, Privasi, Dan Keamanan Terhadap Keputusan Bertransaksi Di Aplikasi Dana (Studi Kasus Pada Mahasiswa Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Malang)

Abstract

Abstract

 

This study aims to determine the effect of trust, privacy, and security on transaction decisions in the DANA application. The population in this study were students of the 2017 economics and business faculty of management study program who used the DANA application, with a sampling technique that was purposive sampling. The data analysis technique used is multiple regression analysis and hypothesis testing. Based on the results of research that has been done, it shows that trust, privacy and security simultaneously have an influence on transaction decisions for students of the Faculty of Economics and Business at the Islamic University of Malang. while partially trust and security have no effect on transaction decisions. then the privacy variable affects the transaction decisions on students of the economics and business faculty of the Islamic University of Malang. 

 

Keywords: Trust, Privacy, And Security