Pengaruh Product Quality, Price Dan Promotion Terhadap Purchase Intention Baju Distro (Studi Kasus Distro Modern Edge Batu)

Abstract

Abstract

This research was conducted to determine the effect of product quality, price and promotion on buying interest modern edge distro clothes Jl. Hasanudin No.233 Junrejo-Batu. This study uses explanatory research (explanatory research) with a quantitative approach.  The Malhotra theory is used to take samples, namely the number of items X 5 so that the total sample used is 80 people. To solve the problem in this study, using the validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, f test, t test and test coefficient of determination with the help of SPSS 16.0 the results of this study are variable product quality,  price and promotion simultaneously have a significant effect on buying interest in edge modern distro clothes Jl.  Hasanudin No.233 Junrejo-Batu.  And if tested partially product quality and promotion variables do not have a significant effect on buying interest modern edge distributions Jl.  Hasanudin No.233.  but it is not the case that the price variable has a significant effect on buying interest in modern edge distributions. Jl.  Hasanudin No.233.

 

Keywords : Product Quality, Price, Promotion, Purchase Intention