An Integrated Three Pillar Experiential Learning Model for Post Crisis MSME Recovery: Digital Marketing, Accounting, and Sharia Financing Access

Martha Laila Arisandra, Emmanuel Imuede Oyasor, Siti Shoimah, Thoifatul Munawaroh, Tiara Eka Putri

Abstract


 

Micro, Small, and Medium Enterprises (MSMEs) in the post crisis period face multidimensional challenges, including limited digital marketing capabilities, inadequate financial management practices, and restricted access to formal financing. Lasem Batik MSMEs experienced significant business vulnerability due to declining turnover, unstructured financial records, and limited access to Sharia based financing. This community service program aimed to strengthen MSME resilience through an integrated three pillar experiential learning model consisting of digital marketing development, accounting capability improvement, and access facilitation to Islamic financing. The novelty of this program lies in integrating these three pillars into a participatory and experiential learning framework that develops interconnected business capabilities rather than implementing fragmented interventions. The program was implemented for six months using a Participatory Action Research (PAR) approach combined with Experiential Learning methods through assessment, training, mentoring, networking, and evaluation activities involving 30 Lasem Batik MSME partners. The results showed substantial improvements in MSME capabilities, including increased digital marketing adoption, improved implementation of formal bookkeeping systems, enhanced Sharia financial literacy, and expanded access to Islamic financing. Statistical analysis using paired sample t tests confirmed significant improvements in MSME performance after the intervention. The findings demonstrate that digital marketing capabilities, accounting practices, and access to Sharia financing function as interconnected elements that create a sustainable business capability cycle. This integrated and participatory experiential learning model effectively strengthens post crisis MSME resilience, competitiveness, and sustainability. The program contributes to Sustainable Development Goal (SDG) 8 through improved productivity and economic growth and SDG 9 through digital transformation and innovation capacity development among MSMEs.


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DOI: http://dx.doi.org/10.33474/penadimas.v4i2.30171

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