Digital Marketing Implementation in Property Sales: Improving Promotion, Data Management, and Customer Engagement

Nitya Amelia, Bayu Hari Prasojo

Abstract


 

The development of digital technology has significantly transformed business sales activities, including in the property sector. However, PT. Dewe Makmur Mapan previously faced several challenges, such as limited digital marketing strategies, unstructured management of prospective customer data, and slow responses to customer inquiries. Therefore, this community service aimed to implement digitalization in the sales process to improve marketing effectiveness and customer service performance. Program applied the Asset Based Community Development (ABCD) method by identifying the company's existing digital assets and optimizing them for marketing and customer interaction. The novelty of this activity lies in integrating digital promotional content, structured customer data management, and direct communication with prospective buyers through social media platforms. activities included conducting organizational reviews, managing social media marketing, creating digital promotional content, compiling prospective customer data, and communicating with consumers through digital platforms. The implementation of digitalization showed positive impacts, such as improved promotional strategies, more organized customer data management, and faster responses to prospective buyers. In addition, digitalization supported better coordination among sales teams in decision-making. This activity also contributes to the achievement of the Sustainable Development Goals (SDGs), particularly SDG 8 (Decent Work and Economic Growth) and SDG 9 (Industry, Innovation, and Infrastructure).


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DOI: http://dx.doi.org/10.33474/penadimas.v4i2.30111

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