ANALISIS EFISIENSI PEMASARAN GABAH DI DESA SELOPURO KECAMATAN SELOPURO KABUPATEN BLITAR

Abstract

The purpose of this study was to determine the efficiency of grain marketing and to know the grain marketing channels. The research location was carried out deliberately in Selopuro Village, Selopuro District, Blitar Regency. Determination of the sample using a simple random sampling method for farmers and to determine the respondent's marketing agencies using snowball sampling. The data analysis method used in this study is to use descriptive analysis methods to identify descriptions of marketing channels and marketing efficiency. The results of this study indicate that, in Selopuro Village, there are two marketing channels. The marketing channel I have a total marketing cost of Rp. 2,854.5/kg, marketing margin of Rp. 7,310/kg and a marketing profit of Rp. 4455.5/kg. In marketing channel II, the total marketing cost is Rp. 3,415.25/kg, marketing margin of Rp. 7,835/kg and a marketing profit of Rp. 4,418.75/kg.