ANALISIS PENDAPATAN DAN PEMASARAN JERUK SIAM DESA SELOREJO KECAMATAN DAU KABUPATEN MALANG

Abstract

In 2020, Dau District produces the highest citrus in Malang Regency at 743,547 tons with a land area of 41.96 ha. The profit level of Siamese orange farmers depends on the size of production and revenue, besides that marketing efficiency also affects farmers' income where the marketing process which involves many marketing institutions affects the difference in prices received by farmers and prices paid by consumers. The purpose of this study is to analyze the efficiency of farming, analyze marketing margins and analyze the efficiency of citrus marketing channels. Sampling using simple random. Determination of the sample is 40 people by visiting farmers in Selorejo Village. Meanwhile, in determining the respondents of marketing institutions using the snow ball sampling method. The results showed that Siamese citrus farming had an R/C ratio of 5.94, meaning that every time it costed Rp. 1, it would generate an income of Rp. 5.94. This R/C Ratio explains that Siamese orange farming in Selorejo Village, Dau District is feasible to cultivate. Marketing margin I of Rp. 3,441 and marketing margin II of Rp. 2,722. The share of farmers in marketing channel I is 63.41%, while the share of farmers in marketing channel II is 69.55%. The value of /c channel I for middlemen is 14.93%, wholesalers are 14.24%, and retailers is 16.50%. The value of /c channel II for wholesalers is 11.87%, and retailers is 17.03%. The most efficient Siamese orange marketing channel is marketing channel II. This can be seen from the small margin value in marketing channel II, which is Rp. 2,722 compared to channel I, which is Rp. 3441.