Pengaruh Reputasi, Keamanan Penyimpanan dan Kepercayaan Terhadap Preferensi Nasabah Memilih Gadai Emas Syariah di BSI KCP Lawang

Kevin Septiyan Ardiansyah, Jeni Susyanti, Abdullah Syakur Novianto

Abstract


This study aims to examine the influence of Islamic bank reputation, gold storage security, and customer trust on customer preferences in choosing Islamic gold pawn services at BSI KCP Lawang. The background of this research is based on the growing public interest in sharia-based gold pawning as a short-term, halal, and secure financial solution. The method used is a quantitative approach by distributing questionnaires to 57 respondents who are gold pawn customers at BSI KCP Lawang. Data were analyzed using multiple linear regression with the help of SPSS software. The results show that the variables of reputation and storage security have a positive and significant influence on customer preferences, while the trust variable has a positive but not significant effect. These findings indicate that customers are more likely to consider institutional image and security systems when choosing Islamic gold pawn services. This research is expected to contribute to the development of Islamic banking service strategies, particularly in enhancing customer trust and loyalty

Keywords Reputation, storage security, trust, preference, islamic gold pawning.


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References


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