Pengaruh Harga, Kepercayaan Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Konsumen E-Commerce Melalui Bukalapak (Studi Kasus Pada Mahasiswa Feb Universitas Islam Malang Angkatan 2016)

Abstract

Abstract

 

This research was conducted at the Faculty of Economics and Business, Islamic University of Malang. This type of research is explanatory research (quantitative research) through a quantitative approach. The purpose of this study was to determine the effect of price, trustworthiness and product quality on purchasing decisions. The independent variables used are price, trustworthiness and product quality, while the dependent variable is the purchase decision. The sample used in this study were 75 respondents who were students of the Faculty of Economics and Business Unisma, class 2016. The data collection technique used a questionnaire. The analysis method used is the instrument test, multiple linear regression analysis, classical assumption test, determination test, f test and t test using computer software SPSS 17.0 data processing. The results of this study indicate that the price and product quality have a significant effect on purchasing decisions, but trust does not have a significant effect on purchasing decisions.

 

Keywords: Price, Trust, Product Quality, Purchase Decision.