Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen (Studi Kasus di Resto Ayam Goreng Nelongso Cabang Bendugan Sutami Malang)â€

Abstract

ABSTRACT
This study aims to determine the simultaneous and partial Effect of
Marketing Mix Against Consumer Purchase Decision (Case Study at Nelongso
Fried Chicken Restaurant Branch Bendugan Sutami Malang). Data analysis tool
used in this research is multiple linear regression analysis.
Based on the results of research and discussion that has been done then it
can be concluded that the marketing mix consisting of product, price, location,
promotion, simultaneously and partially influence the consumer purchase
decision at Nelogso Roast Chicken Restaurant
Keywords: Marketing Mix