PENGARUH PENERAPAN MARKETING SYARIAH, KEPUASAN NASABAH DAN KEPERCAYAAN NASABAH TTERHADAP LOYALITAS NASABAH PADA BPRS BUMI RINJANI KEPANJEN MALANG

Abstract

ABSTRAK
The development of financial institution of both bank anda non-bank based on
sharia service trhives in Indonesia.In this case of course required he existence of
research to analyze the influence of implemetation shaia marketing, customer
satisfaction and customer trust on loyalty.the number of respondents in this study
was 99 by using saccidental samplinh technique and using statistica anilysis tool
SPSS. the result of the analysis show that partially have a negative relathionthip
and not significant but in general respondents agree with the indicator on the
variable. Simultaniously have a positive and significant relathionship.
Keyword : Sharia Marketing, Customers, Customers Satisfaction, Cutomer Trust