PENGARUH CITRA MEREK, KUALITAS PRODUK DAN KREDIBILITAS ENDORSER AGNEZMO TERHADAP MINAT BELI SHAMPOO CLEAR (Studi Kasus Desa Kabaletan Kecamatan Sepulu Kabupaten Bangkalan)

Abstract

ABSTRACT

This research aims to test and analyze the influence of brand image, quality Roduk and Krediblitas endorser Agnez Mo towards buying interest shampoo Clear case studies on the village of Kalabetan District Tens Bangkalan. Research this type of quantitative research. The population in this study is a community of Kalabetan village Tens that once used Celar shampoo. The sample used is Purposive Sampling the collection of data on this study through questionnaires. Analysis of data in the study using the help of SPSS version 20. Testing applications of the data used in this study include instrument test analysis, classical assumption test, double linear regression analysis test, coefficient of determination test (Adjusted R2), hypothesis test.

The results of the analysis showed that simultaneously the brand image, quality Roduk and Krediblitas Endorser Agnez Mo has significant effect on the interest of buying Clear shampoos. And partial shows that brand image, quality Roduk and Krediblitas Endorser Agnez Mo have significant effect on the interest of buying Clear shampoos.

 

Keywords: brand image, product quality, Endorser credibility