PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ISLAM MALANG

Abstract

Abstract

This study aims to determine the effect of service quality and price perception on the satisfaction of students of the Faculty of Economics and Business, Islamic University of Malang. The data used in this study uses primary data by distributing questionnaires to respondents. The study population was students of the Faculty of Economics and Business, Malang Islamic University, while The sample in this study were 81 respondents with predetermined criteria. The analytical method used in this study is multiple linear regression analysis with hypothesis testing using the t test and F test. From this study, the results show that partially and simultaneously there is a relationship or influence between service quality and price perception on student satisfaction.

Keywords: Service Quality, Price Perception, and Student Satisfaction