Pengaruh Kepercayaan, Keamanan dan Kualitas pelayanan terhadap keputusan pembelian online (Study Pada Pengguna Situs lazadaMahasiswa Kos di Kecamatan Lowokwaru Kelurahan Merjosari)

Abstract

AbstractThe purpose of this study is to examine the effect of trustworthiness and the quality of trust on online purchasing decisions (study on the users of the site www.lazada.co.id boarding students in lowokwaru sub-district of merjosari). This research uses descriptive type. The data used are primary and secondary data obtained using a questionnaire by taking a population sample of 80 (eighty) respondents. The results of this study are (1) trust, safety and quality of service simultaneously influence the Purchasing Decision on users of the site www.lazada.co.id boarding students in lowokwaru sub-district of Merjosari, (2) Trust has no partial effect on online purchasing decisions to the users of the website www.lazada.co.id boarding students in the lowokwaru sub-district of merjosari, (3) Security partially affects the Online Purchasing Decision on the user of the site www.lazada.co.id the boarding students in the lowokwaru sub-district of merjosari, (4) Service quality has a partial effect on online purchasing decisions on www.lazada.co.id site boarding students in lowokwaru sub-district of Merjosari.Keywords: trust, security, product, service quality, buying decision.