Pengaruh Harga, Inovasi Produk Dan Kualitas Produk Terhadap Loyalitas Pelanggan (Study Kasus Pada Konsumen Toko Handmadeshoesby Cabang

Abstract

AbstractThis research was conducted to determine the effect of price, product innovation and price quality on customer loyalty in poor handmadeshoesby shop consumers. Which is located at jl. Maj. Gen. Panjaitan No.102, Penanggungan, Klojen District, Malang City, East Java. 65113. The method used is explanatory research that aims to explain the position of each variable and its influence between one variable with another variable, and the source of the data used is primary data, namely by distributing linkie-laced kusieoner to consumers in poor hand shops. The sample calculation in this study uses the maholtra formula which produces 100 respondents. The results of this study are the price variables, product innovation and product quality simultanly and partially affect customer loyalty.Keywords: price, product innovation, product quality and customer loyalty