Pengaruh Promosi , Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Mcdonald’s Sarinah Malang

Abstract

AbstractThis research was conducted with the aim of analyzing of Promotion, Price and Product Quality on Product Purchasing Decisions on McDonald’s Sarinah Malang. The sample in this study were McDonald's Sarinah Malang customers. The analytical method used is multiple linear regression, based on the results of hypothesis testing, the results show that there is a simultaneous and partial influence of the variable Promotion, Price and Product Quality on Product Purchasing Decisions on McDonald's Customers Sarinah Malang. For researchers to gain knowledge of the extent to which the theory is obtained during lectures and applied by companies from a practical point of view