PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN MEMBELI PRODUK SEPEDA MOTOR HONDA. Studi kasus pada pemilik speda motor Honda di desa Arjasa Kecamatan Arjasa

Abstract

Abstract
The purpose of this study is to know and analyze the effect of Brand
Image, Price and product quality simultaneously and partially to the decision to
buy Honda motor case study on the owner of Honda motorcycle in Arjasa Village,
Arjasa District. The sampling technique using purposive sampling is the
consideration of certain criteria. Data analysis tool used in this research is
Multiple Linear Regression Analysis.
Based on the results of this study note that the value of Fcount
41.653>Ftable 3.11 so it can be concluded that Brand Image, Price and Product
quality simultaneously influence the decision to buy a Honda motorcycle. As well
as variable Brand Image, Price and Product Quality partially influence to
Decision buy Honda brand motorcycle product Case study on the owner of Honda
motorcycles in Arjasa Village District Arjasa
Keywords: Brand Image, Price, Product Quality and Purchase Decision