PENGARUH PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LJ. STAR SWALAYAN KEC. WARU KAB. PAMEKASAN

Abstract

ABSTRACT The purpose of this study to know and analyze Product, Price and Location simultaneously affect the buying decision in LJ. Self-service STAR and Product variables, Price partially effect on buying decision in LJ. The self-service STAR and Location have no partial effect on the buying decision in LJ. STAR self-service. The sampling technique using Accidental sampling is by the sample landing of anyone who by chance meet with the researcher can be used as a sample with the condition that the person who happened to be found suitable as a data source. Data analysis tool used in this research is Multiple Linear Regression Analysis. Based on the results of this study note that the value of Fhitung 36.971> Ftable 3.09 so it can be concluded that Products, Prices and Locations affect simultaneously to the decision to buy in LJ. STAR self-service. As well as Product variables, Price affects partially on buying decision in LJ. The self-service and location STAR has no partial effect on the buying decision in LJ. STAR self-service Keyword : Product, Price, Location and Purchase Decision