PENGARUH PEMASARAN VIA ONLINE DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK THREE SECOND PADA MAHASISWA FAKULTAS EKONOMI TAHUN 2013-2015 UNIVERSITAS ISLAM MALANG

Abstract

ABSTRACT
This research was aimed to investigate the influence of online marketing
and perception of the price to the decision of the purchase of "three second"
products in students of the faculty the economic 2013-2015 UNISMA .The
population of this research is all students of the faculty the economic 2013-2015
UNISMA. Sample taken by using the method accidental sampling in order to
obtain 94 of respondents who qualified in the sample .This research using the
primary data and and multiple regression analysis method.
The result of this research shows that the variable of online marketing has
positive and insignificant effect to the decision of the purchase , the variable
price of perception has negative and significant effect to the decision of the
purchase .Simultaneously variable marketing online , and perception of the price
have significant influence to the decision of the purchase .
Keywords:Online Marketing, Perception Of The Price, Decision Of The
Purchase.