PENGARUH PERSEPSI NILAI, PERSEPSI MEREK DAN PERSEPSI HARGA TERHADAP MINAT BERKUNJUNG (Studi Kasus pada Pariwisata Alam Omah Kayu di Batu)

Abstract

ABSTRACT
Nature tourism is a from of tourism activities that utilize the potential of
natural resources and environmental order. Natural tourism omah wood is a
tourism that has a concept of tourism made of wood that is founded on pine trees
that grow on the slopes of many mountains. Beautiful scenery that can be enjoyed
in natural attractions omah wood is the main attraction for visitors to stay or the
tourists who come just to take pictures. Because of the interest of visiting can lead
to public perceptions about nature tourism. The problem formulation in this
research is how influence of perception of value, brand perception and price
perception to the interest of visiting the tourists who exist in natural tourism omah
wood. The purpose of this study is to know and analyze how the influence
perseption value, brand perception and price perceptions of visiting interest in
natural tourism omah wood. Population in this study is the visitors of natural
tourism wooden urban stone. Samples taken in this study as many as 2000
samples with the method of purposive sampling. Data type used is primary data.
This type of research is hypothesis testing research. Using multiple linear
methods. The conclusion of this study is the variable of perception of value have a
significant effect on the interest of visiting. Variable perseption brand
significantly influence the interest of visiting, variable perception of price have a
significant effect on the interest of visiting. The variables of perception of value,
brand perception and price perception simultaneously have a significant effect on
interest in visiting.
Keywords : Value Perception, Brand Perception, Price Perception,Visiting
Interest, Multiple Linear Regression.