ANALISIS PERILAKU KONSUMEN DALAM KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK HONDA CV. MITRA SETIA AGUNG KECAMATAN KOLOR KABUPATEN SUMENEP
Abstract
ABSTRACT
This study was conducted to determine whether there is a relationship
between the variables studied and then analyzed by hypothesis. This type of
research is a type of explanatory research where the study explains the
relationship between the variables. The result of this research can be observed
that jointly motivation variable (X1), perception (X2), personality (X3), attitude
(X4) have a significant influence simultaneously to Honda brand motorcycle
purchase decision (Y). And the perception variable (X2) has a dominant influence
on the purchasing decision of Honda (Y) Brand motorcycle.
Keywords: Motivation, perception, personality, attitudes and purchasing
decisions
This study was conducted to determine whether there is a relationship
between the variables studied and then analyzed by hypothesis. This type of
research is a type of explanatory research where the study explains the
relationship between the variables. The result of this research can be observed
that jointly motivation variable (X1), perception (X2), personality (X3), attitude
(X4) have a significant influence simultaneously to Honda brand motorcycle
purchase decision (Y). And the perception variable (X2) has a dominant influence
on the purchasing decision of Honda (Y) Brand motorcycle.
Keywords: Motivation, perception, personality, attitudes and purchasing
decisions
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