PENGARUH MERCHANDISE, PROMOSI DAN ATMOSFIR TOKO TERHADAP KEPUTUSAN PEMBELIAN (Study Kasus Pada BSM Sengkaling)

Bagus Wahyu Harsono Putra, Nur Hajati, Afi Rachmat Slamet

Abstract


ABSTRACT

The purpose of this study is to determine the effect of merchandise, promotion and atmosfir store to purchase decision.

               By using sample of BSM visitors (Bandung Super Model) Sengkaling, this research in january - june 2017. The result of this research indicate that overall respondent chose to agree that merchandise have significant influence to purchase decision at BSM Sengkaling. In addition to merchandise variables, other variables have a low value so that no significant effect on purchasing decisions on BSM Sengkaling.

 

Key word : merchandise, purchase decision.


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