PENGARUH KUALITAS PELAYANAN, LOKASI DAN HARGA TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Pesona Soccer Zone Futsal Joyogrand-Tlogomas)

Abstract

ABSTRACT

The research has a purpose to determine the effect of simultaneous and partial quality of service, location and price to customer satisfaction, case studies on the charm Soccer Zone Futsal. So that can be know how the effect of service quality, location and proce to customer satisfaction. The technique used is explanatory research with the number of population 4320 consumers starting with March-April 2017 obtained by the number of samples as much as 95 respondents.
The method used in this research is instrument test that is validity test and reliability test, normality test, clasiccal assumption test that multikolonierity test, and heterokedastisity test and hypothesis test that includes partial, simultaneous test and dete coefisient.
The result of this study indicate that 1) service quality has a significant positive effect on customer satisfaction on the charm Soccer Zone Futsal, 2) location has a significant positive effect on customer satisfaction on the charm Soccer Zone Futsal, 3) price has a significant positive effect on customer satisfaction on the charm Soccer Zone Futsal.
Keyword : Service Quality, Location, Price and Customer Satisfaction.