PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI PRODUK SMARTPHONE OPPO (STUDI KASUS PADA FORZA CELL 2 DI BULULAWANG MALANG)

Abstract

Abstrak

In a very modern area, the development of comunication technology has developed very rapidly, for example in comunication media, namely smartphones. Smartphones are devices that are capable of making phone calls and have various features that can make users do various activities that were previously impossible to do exept whit a computer.This study aims to see the effect of Electronic Word of Mouth on buying interest. This analysis uses independent variables namely Electronic Word of Mouth. the dependent variable is buying interest. The sample used was accidental sampling. Data collection is done with an online questionaire. Statistical methods use Simle Linier Regression Analiysis, by testing the statistical test hypothesis t. The result of this study indicate that Electronic Word of Mouth significantly affects buying interest.

 

Keyword : Electronic Word of mouth, buying interest