ANALISIS PENAGRUH KEPERCAYAAN, KEAMANAN BERTRANSAKSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIANE-COMMERCE BHINEKA.COM (STUDI PADA MAHASISWA KOST DI DESA MULYO AGUNG)

Abstract

ABSTRACT

The purpose of this study was to analyze the influence of trust, transaction security and service quality simultaneously and partly on Bhineka's e-commerce purchasing decisions.

This research uses quantitative methods by collecting data through questionnaires. The population in this study were boarding students who had shopped in various areas in the village of Mulyo Agung. The sampling technique used purposive sampling with criteria for boarding students in Mulyo Agung Village who had made transactions or purchased online at bhineka.com. The sample amounted to 100 respondents with questionnaire collection techniques. Analysis of technical data in this study using descriptive analysis techniques and multiple linear regression.

The results of this study prove that the first hypothesis examines the relationship of trust, transaction security and the quality of simultaneous service to purchase decisions based on the results that are made with trust, transaction security and service quality simultaneously lead to purchasing decisions.

 

Keywords: Trust, Transaction Security, Service Quality, Purchasing Decision