PENGARUH ORIENTASI KEWIRAUSAHAAN, INOVASI PRODUK, KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN USAHA CENGKEH DI BAWEAN

Abstract

ABSTRACT

Target of this research is to know influence businessman oriented, product innovation, excellence compete by simultan to marketing performance and influence businessman oriented, product innovation, excellence compete by parsial to marketing performance.

This Research type is research explanatory. This research done at effort clove in Bawean island. Sampel in this research is all entrepreneur of clove in Bawean island amount to 50 people with census sampling technique.

Variable businessman oriented, product innovation and excellence compete to have an effect by simultan to performance marketing of clove effort in Bawean. Variable businessman oriented, product innovation and excellence compete by parsial have an effect to performance marketing of clove effort in Bawean.

Keyword:      businessman oriented, Innovation Product, Excellence Compete and Performance Marketing