PENGARUH PRODUK, KUALITAS PELAYANAN, HARGA DAN STORE ATMOSPHERE TERHADAP MINAT BELI KONSUMEN PADA TOKO FASHION RAISYA BANDAR LAMPUNG

Abstract

Abstract

Research, Rating, Service, Price, and store atmosphere towards Buying Interest in the Raisya Bandar Lampung Fashion model. Raisya Model Mode is a shop that sells a variety of clothing models and provides various other fashion needs and always displays the latest models. The type of research used in this study is explanatory research, which is research that focuses on each research variable which is then carried out the research hypothesis that has been formulated. The object of this research was consumers of  Raisya's fashion model with a sample of 86 respondents. The analytical tool used in this study is using multiple linear regression analysis. From the analysis carried out, the influence of Product, Service Quality, Price and store atmosphere has a positive and significant effect on the interest in buying consumer Raisya fashion models.

Keywords: Raisya Fashion Model, Product, Service Quality, Price, and store atmosphere, Buying Interest