Pengaruh Label Halal Dan Komposisi Produk Mojiso Terhadap Kepercayaan Konsumen Di Kota Malang

Abstract

Abstract

Based on the data analysis and discussion regarding the influence of the halal label and product composition on consumer trust in Mojiso products in Malang City, the conclusions are as follows: The halal label has a positive and significant influence on consumer trust in Mojiso products in Malang City. This influence is primarily driven by the aspect of consumer knowledge, wherein the understanding of the halal label's importance serves as a key factor reinforcing consumer confidence in the product's safety and Sharia compliance. Product composition also has a positive and significant influence on consumer trust in Mojiso products in Malang City. This influence stems largely from the quality of ingredients, as consumer confidence in the quality of the raw materials used forms the primary basis for their assessment of the product's safety and suitability for consumption.

Keywords : Halal Labeling, Product Composition,  Consumer Trust, Mojiso, Marketing.