Pengaruh Orientasi Kewirausahaan Dan Adaptabilitas Lingkungan Terhadap Kinerja Bisnis Berkelanjutan Melalui Competitive advantage (Studi Kasus Pada Akademi Wirausaha Mahasiswa Merdeka 2024)

Abstract

Abstract

 

This study aims to analyze the effect of Entrepreneurial Orientation and Environmental Adaptability on Sustainable Business Performance, both directly and indirectly through Competitive advantage as a mediating variable in businesses operated by participants of the Independent Student Entrepreneurship Academy (AWMM) in 2024. This study employed a quantitative approach with an associative research design. The sample consisted of 100 respondents selected using purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4. The results show that Entrepreneurial Orientation and Environmental Adaptability have a positive and significant effect on Competitive advantage and Sustainable Business Performance. Competitive advantage also has a positive and significant effect on Sustainable Business Performance. Furthermore, Competitive advantage mediates the effects of Entrepreneurial Orientation and Environmental Adaptability on Sustainable Business Performance. These findings indicate that strengthening entrepreneurial orientation and the ability to adapt to environmental changes, supported by competitive advantage, can improve sustainable business performance.

Keywords: Entrepreneurial Orientation; Environmental Adaptability; Competitive advantage; Sustainable Business Performance.