Pengaruh Strategi Collaborations, Digital Advertisisng, dan Brand Image Terhadap Meningkatkan Brand Awareness Samsung.

Abstract

Abstract

The present study aims to look at how collaborations, digital advertising, and brand image affect Samsung smartphone brand awareness. The method used here is quantitative. The study sampled 128 respondents. Data was collected using questionnaires distributed online via Google Form. The analysis method used is multiple linear regression. The results show that individually, collaborations, digital advertising, together with brand image all positively and significantly influence impact with respect to Samsung smartphone Consumer awareness of the brand in Malang City.

Keywords: Collaborations, Digital Advertising, Brand Image , And Brand Awareness.