Pengaruh Employer Branding, Lingkungan Kerja Dan Career Development Terhadap Retensi Karyawan Dengan Employee Engagement Sebagai Variabel Mediasi (Studi Pada Karyawan Intrans Publishing Kota Malang)

Abstract

Abstract

Employee retention is a critical aspect of human resource management because it sustains organizational continuity, particularly in the publishing industry, which faces the challenges of digitalization and high workforce mobility. This study aims to analyze the influence of Employer Branding, Work Environment, and Career Development on Employee Retention, with Employee Engagement as a mediating variable, among employees of Intrans Publishing in Malang City. The study employed a quantitative approach with an associative design. Primary data were collected through questionnaires distributed to 35 respondents using a saturated sampling technique and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that Employer Branding has no significant effect on either Employee Retention or Employee Engagement. Work Environment and Career Development have a significant positive effect on Employee Engagement but no significant effect on Employee Retention. In addition, Employee Engagement has no significant effect on Employee Retention and does not mediate the relationships among the variables. These findings indicate that stronger employee engagement is not yet sufficient to drive retention, so companies need to adopt more comprehensive retention strategies that account for other factors. Future research is encouraged to involve a broader range of respondents and incorporate additional relevant variables.

Keywords: Employer Branding, Work Environment, Career Development, Employee Engagement, Employee Retention.