Pengaruh Harga, Interior Nuansa Jawa, Variasi Menu Terhadap Kepuasan Pelanggan (Studi Kasus Pada Warung Kasemo Dau Malang)

Abstract

Abstract

This study aims to analyze the effect of price, Javanese-style interior, and menu variety on customer satisfaction at Warung Kasemo Dau Malang. This research employed a quantitative approach with a survey method involving 100 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed using multiple linear regression. The results indicate that price, Javanese-style interior, and menu variety simultaneously have a positive and significant effect on customer satisfaction. Partially, each variable also has a positive and significant effect on customer satisfaction, with menu variety being the most influential variable. These findings imply that improving customer satisfaction can be achieved by maintaining competitive pricing, creating a comfortable Javanese-themed interior, and providing diverse menu options.

KeywordsPrice, Javanese-style Interior, Menu Variety, Customer Satisfaction