Pengaruh Beban Kerja Dan Fleksibilitas Kerja Terhadap Kinerja Karyawan Dengan Work-Life Balance Sebagai Variabel Mediasi (Studi Pada Industri Kreatif Digital Di Kota Malang)

Abstract

Abstract

This study examines the effects of workload and work flexibility on employee performance by incorporating work-life balance as a mediating variable in the digital creative industry in Malang City. The research was conducted in response to the rapid expansion of the digital creative sector, which has increased work demands while emphasizing the need for flexible work arrangements and a balanced integration of employees' professional and personal lives. A quantitative explanatory research design was employed. The study targeted employees working in the digital creative industry in Malang City, with 65 respondents selected through purposive sampling. Primary data were collected using Likert-scale questionnaires and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach with SmartPLS 4 software. The findings indicate that both workload and work flexibility have positive and significant effects on work-life balance. In contrast, workload does not significantly influence employee performance, whereas work flexibility and work-life balance positively and significantly affect employee performance. Furthermore, work-life balance significantly mediates the relationship between workload and employee performance but does not mediate the effect of work flexibility on employee performance. These findings suggest that organizations should manage employee workloads appropriately while adopting flexible work policies that promote work-life balance to achieve better employee performance in the digital creative industry.

Keyword : Workload, Work Flexibility, Work-life balance, Employee Performance, Digital Creative Industry.