Pengaruh Kualitas Produk, Kepercayaan, Dan Harga Terhadap Keputusan Pembelian Spare Part Kendaraan Di Marketplace Facebook

Abstract

Abstract

This study aims to analyze the influence of product quality, trust, and price on purchasing decisions for motor vehicle spare parts on Facebook Marketplace among the people of Malang City. The background of this study is based on the rapid development of digital marketing through social media, where Facebook Marketplace has become one of the widely used platforms but still faces the risk of fraud and limited product quality verification. This study uses a quantitative method with a survey approach to 90 respondents who have purchased motor vehicle spare parts through Facebook Marketplace. Determination of the number of respondent samples used a purposive sampling technique and used the Maholtra formula, namely by multiplying the number of indicators by the formula 18 x 5 = 90 samples. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS. The results of the study indicate that product quality, trust, and price have a positive and significant effect on purchasing decisions. These findings confirm that in online transactions, good product quality, trust in the seller, and competitive prices are the main factors that influence purchasing decisions on Facebook Marketplace.

Keywords: Product Quality, Trust, Price, Purchasing Decision, Facebook Marketplace