EVALUASI PELAKSANAAN BAURAN PROMOSI DALAM UPAYA MENINGKATKAN VOLUME PENJUALAN DI TOKO CARTENZ JALAN GAJAYANA NO 500B MALANG

Abstract

ABSTRACT

 

The purpose of this research was to determine the proper evaluation promotion mix implementation of the campaign in a effort to increase sales volume in “Cartenz Store†Dinoyo Village Lowokwaru Subdistrict Malang District. The sample in this research is “Cartenz Store†Supervisor.

            Based on the result of the descussion be concluded that the proper of implementation of promotion mix prefers to give discount and advertising activities. In 2012 “Cartenz Store†implement promotion mix through advertising and personal selling with four employees, direct marketing through manufacture catalog, making advertising at facebook and twitter, give discount, give product sample which incluced other product, give lotterey spending, to holding event Rinjani Mountain climbing, give lebaran gift. While in the known 2013 “Cartenz Store†implement promotion mix through advertising, make catalog, give discount, give lebaran gift to continue in 2012 and with instalation billboard, sponshorships IWOCA event, and Indonesia Republic Independent Day 68 th in Dinoyo Village, to hold event photography and Cozmeed logo design competition, making calendar 2014. In 2014 “Cartenz Store†to continue the promotion mix was to in 2012 and 2013 but in 2014 “Cartenz Store†increase implementation promotion mix trough cashback, to hold Lawu and Argopuro Mountain climbing event, and to hold article writing competition. 

 

Key word:  Evaluation Of The Implementation Promotion Mix, Advertising, Personal Selling, Sales Promotion, Public Relation, Direct Marketing, and Sales Volume.