Pengaruh Lokasi dan Harga Terhadap Minat Beli Konsumen (Bebek Carok Madura) di Surabaya

Moh. Afiq Ikmal, Muhammad Ridwan Basalamah, Budi Wahono

Abstract


Abstract

 

The research aim to determine the influence of location and price on consumer buying interest (Bebek Carok Madura) Surabaya branch. The results of this research show that the Location Style variable has a significant effect on Consumer Buying Interest with a significant value of 0.000<0.05, the Price variable has a significant effect on Consumer Buying Interest with a significant value of 0.001<0.05.

 

Keywords: location, price and consumer buying interest

 


Full Text:

PDF

Refbacks

  • There are currently no refbacks.


E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada:

 

Creative Commons License

E-JRM : Elektronik Jurnal Riset Manajemen is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License