Pengaruh Product Quality, Location Dan Price Terhadap Keputusan Pembelian (Studi Kasus Pada Customer Resident Jaya Farm)

Abstract

Abstract

This study is to determine the effect of product quality, location and price on purchasing decisions, a case study on customer Resident Jaya Farm. The population in this study are customers who have made transactions or purchases at the Resident Jaya Farm. The sampling method is non-probability sampling with an accidental sampling technique. Data collection method by providing questionnaires filled out by 75 respondents. The results showed that simultaneously product quality, location and price had a significant effect on purchasing decisions in case studies on customer Resident Jaya Farm. Variable of product quality does not effect on purchasing decisions, variable of location shows a significant effect on purchasing decisions and variable of price shows a significant effect on purchasing decisions in case studies on customer Resident Jaya Farm. 

Keywords : Product Quality, Location, Price, Purchasing Decisions, and Resident Jaya Farm Customer.