Pengaruh Pengetahuan Kewirausahaan, Kreativitas Dan Penggunaan Media Sosial Terhadap Minat Berwirausaha Mahasiswa di Kota Malang

Abstract

Abstract

This research aims to understand and analyze the influence of entrepreneurial knowledge, creativity and use of social media on entrepreneurial interest among students in the city of Malang. The variables used in this research are entrepreneurial knowledge, creativity, and the use of social media on entrepreneurial interest. This research method uses multiple linear regression analysis using the SPSS program. The results of this research are that entrepreneurial knowledge, creativity, and the use of social media simultaneously influence entrepreneurial interest. Partially, the entrepreneurial knowledge variable has a significant effect on interest in entrepreneurship, the creativity variable has no significant effect on interest in entrepreneurship, and the social media use variable has a significant effect on interest in entrepreneurship..

Keywords : Entrepreneurship Knowledge, Creativity, Use of Social Media, Interest in Entrepreneurship