Pengaruh Daya Tarik Wisata, Aksesibilitas Dan Media Sosial Terhadap Keputusan Berkunjung Di Kota Batu

Abstract

Abstract

This research aims to determine the influence of Attraction, Accessibility and Social Media on the decision to visit Batu City. This type of research uses explanatory research with a quantitative approach. The population used was people who had visited Batu City and 85 respondents were obtained using purposive sampling techniques with criteria determined by the researcher. The data collection method uses an online questionnaire. The data analysis technique used is multiple linear regression analysis with the IBM SPSS Statictic 23  program.

The results of this research conclude that Attraction, Accessibility and Social Media simultaneously influence the decision to visit. Partially, Attraction, Accessibility and Social Media do not influence the decision to visit.

Keywords: Tourist Attraction, Accessibility, Social Media and Visiting Decisions